Marketing automation for dealers using autopilot
Dealerships send a mountain of marketing and correspondence to their client base, but often it is mistimed and requires an unnecessary amount of labour cost. One solution is Autopilot Journeys.
We have been using Autopilot Journeys with our dealerships for 6 years and it has benefitted our business immensely by regularly following up service customers, new prospects, lost prospects and new sales, all with minimal setup costs and completely automated.
In a future blog post, I will write on how you can automate a data export from your DMS, but for now I assume you have already got the data into Autopilot. In this blog post, I will walk you through a service reminder journey
The first step is to create a contact list of Service Customers that are due for a service in 1 months time. The next step is to create a journey which triggers when a contact enters that list, once the journey begins the contact can be guided through a marketing journey that can range from sending text messages, emails, facebook or google ads. Like clock work, they can receive a mixture of emails and SMS in regular intervals leading up to the due date, and then a series of over-due notifications.
The powerful capability of Autopilot is to direct a contact on different journeys and emails depending on a contacts interaction with emails, for example if a contact doesn’t open an email then they can be sent an SMS. Or if a contact visits a service specials page on a dealers website they could be followed up with a similar email.
In theory, the service reminder journey could continue forever until the customer either unsubscribes or a service is booked. To exit the contact from a reminder journey, another journey list for service bookings could exit the contact from a reminder journey.
To create a more hands-off approach, you could also serve facebook ads advocating on the benefits of regular vehicle servicing - to that particular client rather than to a vast audience.
All these capabilities for a couple of cents per client. Autopilot Journeys